55bme Privacy Policy

1. Introduction

This Privacy Policy ("Policy") describes how 55bme ("55bme," "we," "us," or "our") collects, uses, stores, discloses, and protects the personal information of users ("you," "your," or "Player") who access or use the 55bme website, mobile platform, and all associated services (collectively, the "Platform").

55bme is committed to protecting your privacy and handling your personal data with transparency, integrity, and in full compliance with the Philippine Data Privacy Act of 2012 (Republic Act No. 10173) and its Implementing Rules and Regulations, as well as applicable PAGCOR data governance requirements.

By registering an account or using the 55bme Platform, you acknowledge that you have read and understood this Privacy Policy and consent to the collection and use of your personal information as described herein. If you do not agree with this Policy, please discontinue use of the Platform immediately.

This Policy should be read together with our Terms & Conditions and Responsible Gaming Policy, which are incorporated by reference.

2. Information We Collect

55bme collects personal information that is necessary to provide you with a safe, secure, and personalized gaming experience. The categories of information we collect include:

2.1 Information You Provide Directly

• Registration Data: Full name, date of birth, gender, nationality, residential address (including city, province, and ZIP code), email address, and mobile number.
• Identity Verification Documents: Government-issued identification (e.g., Philippine passport, SSS ID, PhilSys National ID, driver's license, UMID), selfie photographs, and proof of address documents, as required for KYC (Know Your Customer) compliance.
• Financial Information: GCash account details, Maya/PayMaya account details, bank account information (BPI, BDO, UnionBank, Metrobank, Landbank, PNB, Security Bank), and debit card details used for deposits and withdrawals. Full payment card numbers are never stored on 55bme servers.
• Communications: Records of your correspondence with 55bme support, including live chat transcripts, email exchanges, and feedback submissions.

2.2 Information Collected Automatically

• Device & Technical Data: IP address, device type, operating system, browser type and version, screen resolution, and device identifiers.
• Usage Data: Pages visited, games played, session duration, betting history, transaction history, login timestamps, and navigation patterns within the Platform.
• Location Data: General geographic location derived from your IP address, used to verify that you are accessing the Platform from an eligible jurisdiction.
• Cookies & Tracking Technologies: As described in Section 6 of this Policy.

2.3 Information from Third Parties

• Identity verification and fraud prevention data from licensed KYC and AML (Anti-Money Laundering) service providers.
• Payment verification data from our authorized payment processing partners.
• Publicly available information used to verify your identity or detect fraudulent activity.

3. How We Use Your Information

55bme uses the personal information we collect for the following purposes:

• Account Management: To create, verify, maintain, and manage your 55bme account, including processing your registration and verifying your identity and age (21+ requirement).
• Service Delivery: To provide you with access to games, process deposits and withdrawals, manage bonuses and promotions, and deliver customer support.
• Legal & Regulatory Compliance: To comply with PAGCOR licensing requirements, the Anti-Money Laundering Act (AMLA), the Philippine Data Privacy Act, and other applicable Philippine laws and regulations.
• Fraud Prevention & Security: To detect, investigate, and prevent fraudulent transactions, unauthorized account access, money laundering, and other illegal activities.
• Responsible Gaming: To monitor gaming behavior and identify players who may be at risk of problem gambling, and to enforce self-exclusion and limit-setting requests.
• Platform Improvement: To analyze usage patterns, conduct research, and improve the features, performance, and user experience of the 55bme Platform.
• Marketing Communications: To send you promotional offers, bonuses, and platform updates, subject to your communication preferences. You may opt out at any time.
• Dispute Resolution: To investigate and resolve complaints, disputes, and legal claims involving your account.

4. Legal Basis for Processing

Under the Philippine Data Privacy Act of 2012, 55bme processes your personal data on the following legal bases:

• Contractual Necessity: Processing is necessary to perform our obligations under the Terms & Conditions you agreed to when registering your 55bme account.
• Legal Obligation: Processing is required to comply with applicable Philippine laws, including PAGCOR regulations, AMLA requirements, and tax reporting obligations.
• Legitimate Interests: Processing is necessary for 55bme's legitimate interests in fraud prevention, platform security, and responsible gaming enforcement, provided these interests are not overridden by your rights and freedoms.
• Consent: For marketing communications and non-essential cookies, processing is based on your explicit consent, which you may withdraw at any time.

5. Sharing Your Information

55bme does not sell, rent, or trade your personal information to third parties for their own marketing purposes. We may share your personal data with the following categories of recipients, strictly on a need-to-know basis:

• Payment Processors: Authorized payment service providers (including GCash, Maya, and partner banks) to process your deposits and withdrawals.
• Identity Verification Providers: Licensed KYC and AML service providers engaged to verify your identity and comply with anti-money laundering regulations.
• Technology Partners: Cloud hosting providers, cybersecurity firms, and software vendors who support the operation of the 55bme Platform under strict data processing agreements.
• Regulatory Authorities: PAGCOR, the Anti-Money Laundering Council (AMLC), the National Privacy Commission (NPC), and other Philippine government agencies, where required by law or regulatory mandate.
• Law Enforcement: Philippine law enforcement agencies, where required by a valid court order, subpoena, or other legal process.
• Business Transfers: In the event of a merger, acquisition, or sale of all or substantially all of 55bme's assets, your personal data may be transferred to the successor entity, subject to the same privacy protections described in this Policy.

All third parties with whom 55bme shares personal data are required to maintain appropriate technical and organizational security measures and to process your data only for the purposes specified by 55bme.

6. Cookies & Tracking Technologies

55bme uses cookies and similar tracking technologies to enhance your experience on the Platform, analyze usage patterns, and deliver relevant content. The types of cookies we use include:

• Essential Cookies: Required for the Platform to function correctly, including session management, login authentication, and security features. These cannot be disabled.
• Functional Cookies: Remember your preferences such as language settings, display options, and responsible gaming limits you have set.
• Analytics Cookies: Help us understand how players use the Platform so we can improve performance and user experience. Data collected is aggregated and anonymized.
• Marketing Cookies: Used to deliver relevant promotional content based on your activity on the Platform. These are only set with your consent.

You may manage your cookie preferences through your browser settings at any time. Please note that disabling essential cookies may affect the functionality of the 55bme Platform. For marketing and analytics cookies, you may withdraw consent via your account settings.

7. Data Retention

55bme retains your personal data for as long as is necessary to fulfill the purposes for which it was collected, including satisfying legal, regulatory, accounting, and reporting obligations. Specific retention periods include:

• Account Data: Retained for the duration of your active account and for a minimum of five (5) years following account closure, as required by PAGCOR regulations and Philippine AML law.
• Transaction Records: Retained for a minimum of five (5) years from the date of each transaction, in compliance with the Anti-Money Laundering Act.
• Identity Verification Documents: Retained for the duration of your account and for five (5) years after closure, or longer if required by applicable law.
• Support Communications: Retained for three (3) years from the date of the last communication, unless a longer period is required for dispute resolution.
• Marketing Data: Retained until you withdraw consent or request deletion, whichever is earlier.

When personal data is no longer required, 55bme will securely delete or anonymize it in accordance with our data disposal procedures.

8. Your Privacy Rights

Under the Philippine Data Privacy Act of 2012, you have the following rights with respect to your personal data held by 55bme:

To exercise any of these rights, please contact our Data Protection Officer using the details in Section 13. 55bme will respond to all verified requests within fifteen (15) business days in accordance with NPC guidelines. We may request proof of identity before processing your request.

If you believe your privacy rights have been violated, you have the right to lodge a complaint with the National Privacy Commission (NPC) of the Philippines.

9. Data Security

55bme implements comprehensive technical and organizational security measures to protect your personal data against unauthorized access, disclosure, alteration, or destruction. These measures include:

• Transport Layer Security (TLS) encryption for all data transmitted between your device and our servers.
• AES-256 encryption for sensitive data stored in our databases, including financial information and identity documents.
• Multi-factor authentication (MFA) for all internal staff access to systems containing personal data.
• Regular penetration testing and vulnerability assessments conducted by independent cybersecurity firms.
• Strict role-based access controls ensuring that only authorized personnel can access personal data on a need-to-know basis.
• 24/7 intrusion detection and monitoring systems.
• Regular staff training on data privacy and security best practices.

In the event of a personal data breach that is likely to result in a risk to your rights and freedoms, 55bme will notify the National Privacy Commission and affected individuals within seventy-two (72) hours of becoming aware of the breach, in accordance with NPC Circular No. 16-03.

10. Children's Privacy

The 55bme Platform is strictly intended for individuals who are 21 years of age or older, as required by PAGCOR regulations and Philippine gaming law. 55bme does not knowingly collect personal data from individuals under the age of 21.

If we become aware that personal data has been collected from a person under 21 years of age, we will immediately suspend the relevant account, delete the data, and report the matter to the appropriate Philippine authorities where required. If you believe a minor has registered on the 55bme Platform, please contact our support team immediately.

11. Third-Party Links

The 55bme Platform may contain links to third-party websites or services for informational purposes. This Privacy Policy applies solely to the 55bme Platform and does not govern the privacy practices of any third-party websites. 55bme is not responsible for the content, privacy policies, or data practices of any third-party sites. We encourage you to review the privacy policy of any third-party site you visit.

12. Changes to This Privacy Policy

55bme reserves the right to update or modify this Privacy Policy at any time to reflect changes in our data practices, legal obligations, or platform features. When material changes are made, we will notify registered players via email or a prominent notice on the Platform. The date of the most recent revision is displayed at the top of this page.

Your continued use of the 55bme Platform following the posting of any changes constitutes your acceptance of the revised Privacy Policy. If you do not agree with the revised Policy, you must cease using the Platform and may request account closure by contacting our support team.

13. Contact & Data Protection Officer

If you have any questions, concerns, or requests regarding this Privacy Policy or the handling of your personal data, please contact the 55bme Data Protection Officer (DPO):

• Live Chat: Available 24/7 directly through the 55bme Platform
• Email (DPO): [email protected]
• General Support: [email protected]

You also have the right to lodge a complaint directly with the National Privacy Commission of the Philippines if you believe your data privacy rights have been violated.